If a farmer should sell at a certain time when the market dictates it’s best to sell, Julie Roe will say so. If a farmer interested in hiring her wants to talk about her stage 4 non-small cell lung cancer, she’ll be right up front about that too.
Roe has been through more than most in the last three years. She was happy and healthy in one job as a farm marketing consultant, and was helping dozens of farmers with their profitability. Then she got sick, finding out that the cancer had metastasized to her liver, bone, and brain. In turn, her job changed while fighting to stay alive.