What started as a simple holiday giveaway at the Iowa State Fairgrounds in Des Moines, has turned into a Christmas tradition in several Iowa communities as Iowa Select handed out pork loins for the holiday for a second-straight year. A year ago, the Iowa Falls-based company handed out 15,000 loins. This year, Iowa Select communications specialist Allyson Ladd said they will be giving away 18,000.
Unlike food pantries and other food-related agencies, Ladd said Iowa Select is giving away the four to five-pound pork delicacy to whoever wants one. Those in need are the particular target, but she knows that the loins will end up where they are truly needed.