As life in rural Iowa has changed, so must our approach to the challenges we face.

We used to measure success by the number of new jobs added when a factory moved to town. Now, we celebrate a homegrown entrepreneur opening up shop on main street. At one time we wanted to see construction of dozens of homes in a new subdivided residential development. Today, we’re happy when a building is repurposed into apartments, or a house that’s been an eyesore is removed to make room for a green space. These aren’t backward steps – they’re re-framing the definition of progress.

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