The government currently provides electric vehicle (EV) manufacturers millions of dollars in tax credits to incentivize EV purchases, but consumers still aren’t interested in buying them. Especially consumers in rural and northern states like Iowa, where electric vehicles don’t make sense. In fact, in cold weather climates, efficiency rates for EVs drop by as much as 40 percent. EVs make more sense in coastal and warm states, like California, where in 2017, approximately 215 times as many EVs were sold than in Iowa, with only 433 EVs sold that year.
Not only are EVs more efficient and popular in warmer states, EVs are overwhelmingly purchased by high-income individuals. In fact, two-thirds of the households that have purchased a battery electric vehicle (BEV) or plug-in hybrid electric vehicle (PHEV) have an annual income amounting to more than $100,000, with a 2015 study finding buyers of the Ford Focus EV had an average income of $199,000. To put that into perspective, the average household income in Iowa in 2015 was about $57,709.